Blogger Spotlight: Lainy Hedaya of

The FABULOUS fashion blogger Lainy Hedaya, of, came to visit us in our showroom this week for a sneak peak of our Fall 2012 line. We decided to pick her brain a little with a few questions.

Why did you initially decide to start a blog?

I started the blog this winter when a friend read a few tweets of mine about styling and convinced me to start a website. I’ve been working in the industry since high school, but the blog has definitely opened my eyes to much more and I love it.

What denim trends are you particularly inspired by this season?

I really like boyfriend cuts but something that doesn’t fall off the waist. I also like printed denim especially when it’s through acid wash. It’s all about textures and prints this season. The crazier the better!

What is your favorite denim cut?

Skinny jeans are a favorite. They are the easiest to pull together.

You seem to love jeans! How many would you say you own? 

If I had to guess, well over 40 pairs.

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Vigoss Jeans in the August issue of Teen Vogue!


Check out our Blue Denim Brocade Super Skinny’s in this months issue of Teen Vogue!


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Currently Trending…

Vigoss Jeans $68

Opening Ceremony Shoes $295

Proenza Schouler Jacket $495

Top Shop Vest $79

Rebecca Minkoff Wallet $295

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Outfit of the Day


Vigoss Medium Wash Short Flap Short $48

Equipment Top $200

Rebecca Minkoff Bag $395

Ray Ban Sunglasses $145

Frye Bracelet $28

Jeffery Campbell Shoes $327

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The other day the Vigoss studio had a visit from the students from the Indiana University Department of Apparel Merchandising and Interior Design. The smell of youth and ambition was in the air.

These students were informed and thoroughly engaged in the process of product design and commerce. The foundation of Vigoss’s success and our goal to produce great quality products with excellent fit and comfort was discussed. It was a pleasure having them and we wish them fruitful careers in fashion.

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